谷歌广告 (formerly Google AdWords) is the largest pay-per-click (PPC) advertising platform on the internet, with 75 percent of the 市场份额 for PPC management campaigns. BoxCrush® is a Google Certified Partner, which means that we are an AdWords management company with professionals on staff who’ve been educated in everything 谷歌广告 and passed qualified tests. We will put that expertise to work for you to boost traffic to your website.
Ads campaign management is a lot more than placing an ad on a page. Our 谷歌广告 certified professional meets with you to learn about your business and your PPC campaign goals, so we can develop your ad strategy. We help you identify your target market, key demographics, and your primary geographic area. Then we identify keywords and phrases relevant to your target market, so we can use those terms in your ads.
When an internet user searches for your keywords on Google, your sponsored ad is displayed. You pay only when a user 点击 on your link and goes to your website.
Pay-per-click campaigns can help improve your organic reach. When people see your ads in their internet searches, they are more likely to remember you when they decide they need a good or service that you provide.
In addition to 谷歌广告 management, we use Bing的广告 (formerly Microsoft adCenter) to manage ads for Bing, MSN, and Yahoo. These search engines have fewer users than Google, but that means less competition and lower CPC (cost per click) for search engine ad rankings. +, some consumers prefer the Bing and Yahoo interface (an estimated 68 million users are unique to Bing/Yahoo/MSN) – if you focus exclusively on 谷歌广告, you might be missing connections with potential customers.
LinkedIn的广告 are ideal for B2B clients that want to reach company decision-makers. BoxCrush targets ads based on demographics, 包括职位, 角色, 公司名称, 和公司规模. LinkedIn Ad management can be set up as PPC, or pay-per-impression (which is when you pay a set amount per every 1,000 instances of your ad appearing to LinkedIn users).